★ Editor’s Choice
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Sony
Sony BRAVIA 3 Series 55 inch 4K Ultra HD Smart LED Google TV (K-55S30)
Price Drop
Where to buy
₹72,990
₹72,990₹1,18,900Save 39%
Amazon₹72,990Buy ›
FlipkartSearch on Flipkart ›
Price as of 15 Jul 2026. Prices & availability change — please verify on the retailer’s site before buying. How this works.
Our verdict
The BRAVIA 3 is an entry Sony that leans on the brand's respected 4K Processor X1 for balanced, true-to-source pictures, making it a sensible choice for colour-conscious viewers and casual creators. Google TV, Dolby Vision and Atmos plus PS5 conveniences round it out. It is a 60Hz set without VRR, so hardcore gamers gain little, and it commands a premium, but the image tuning justifies the badge.
Specs and prices are gathered from public sources and refreshed regularly, but can change or contain errors — confirm the details that matter to you on the retailer’s page before buying.
1.6/ 10
Value score
How much tvs you get for the price, versus others in its category. How we score →
What we like
- Sony's 4K Processor X1 gives natural, well-tuned images ideal for content review
- Dolby Vision, Google TV and PS5-friendly features in a trusted package
Watch-outs
- 60Hz panel with no 120Hz or VRR limits next-gen gaming
- Priced above similarly specced rivals; you pay for Sony processing
Full specs
- OS
- Google TV
- Hdr
- Dolby Vision, HDR10, HLG
- Size
- 55 inch (139 cm)
- Panel
- LED (Direct LED)
- Hdmi Ports
- 3x HDMI (eARC)
- Resolution
- 4K Ultra HD (3840x2160)
- Refresh Rate
- 60Hz
Alternatives to consider
Samsung
Samsung Neo QLED QN90D 65 Mini-LED
Quantum Matrix Mini-LED with precise local dimmingNQ4 AI Gen2 Processor with 4K upscaling4x HDMI 2.1, 120Hz (up to 144Hz for PC), VRR and ALLMAnti-Reflection screen with Object Tracking Sound+
₹1,84,990₹2,64,990Save 30%
Sony
Sony Bravia X64L 43 4K Google TV (KD-43X64L)
X1 4K Processor with 4K X-Reality PROGoogle TV + Chromecast built-inMotionflow XR 100Works with Alexa & Google Assistant
₹32,990₹54,900Save 40%
Complete your setup
Recommended accessories buyers pair with this — links are affiliate.
Frequently asked questions
Is the Sony BRAVIA 3 Series 55 inch 4K Ultra HD Smart LED Google TV (K-55S30) worth buying?
The BRAVIA 3 is an entry Sony that leans on the brand's respected 4K Processor X1 for balanced, true-to-source pictures, making it a sensible choice for colour-conscious viewers and casual creators. Google TV, Dolby Vision and Atmos plus PS5 conveniences round it out. It is a 60Hz set without VRR, so hardcore gamers gain little, and it commands a premium, but the image tuning justifies the badge. It scores 1.6/10 on our value index.
What is the price of the Sony BRAVIA 3 Series 55 inch 4K Ultra HD Smart LED Google TV (K-55S30) in India?
It's around ₹72,990 (MRP ₹1,18,900), as of 15 Jul 2026. Prices change frequently — tap a buy link to see the live price.
What are the downsides of the Sony BRAVIA 3 Series 55 inch 4K Ultra HD Smart LED Google TV (K-55S30)?
The main things to watch: 60Hz panel with no 120Hz or VRR limits next-gen gaming; Priced above similarly specced rivals; you pay for Sony processing.
Who should buy the Sony BRAVIA 3 Series 55 inch 4K Ultra HD Smart LED Google TV (K-55S30)?
It suits creator, office use, with standout specs like 4K Processor X1, Dolby Vision + Atmos, Google TV.